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At the network's launch, KCOP served as UPN's West Coast "flagship" station.
The two stations share studio facilities at the Fox Television Center in West Los Angeles; KCOP's transmitter is located atop Mount Wilson. It was originally co-owned with local radio station KMTR (now KLAC).The CW's initial affiliate list did not include any of Fox's UPN stations, but even without the Tribune affiliation deal, it is unlikely that KCOP would have been picked over KTLA as The CW's management was on record as preferring The WB and UPN's "strongest" affiliates – KTLA had led KCOP in the ratings dating back to when they were both independent stations.The day after the announcement of The CW's pending launch, on January 25, 2006, Fox dropped all network references from its UPN stations' on-air branding, and stopped promoting UPN's programs altogether.In 2000, Viacom bought Chris-Craft's 50% ownership interest in UPN; the deal effectively stripped KCOP of its status as one of the network's O&Os in the process (and making UPN the first major broadcast network to not have an O&O in the Los Angeles market, unless one counts KTLA's designation as an O&O by the Federal Communications Commission – ironically due to that station's founding owner Paramount's relations with Du Mont – in the early 1950s after having already disaffiliated from the network).
On August 12, 2000, Chris-Craft sold its UPN stations to the Fox Television Stations subsidiary of News Corporation for .5 billion; a deal that was finalized on July 31, 2001, creating a duopoly with Fox O&O KTTV.Accordingly, KCOP changed its branding from "UPN 13" to "Channel 13", and amended the station's 2002 logo to omit the UPN logo and just feature the boxed "13".