Online dating intellectuals
With these nuanced yet necessary tweaks to the traditional dating app model, The League cuts through so much of the riffraff that makes dating apps good in theory but not always great in practice.So while the media was quick to dismiss Bradford in August—"Do you really need a Stanford MBA to launch a dating app?In August, the press pounced on The League while it was in development, labeling it "Tinder for elitists," (Huff Po) and painting its target customer as "a narcissist with an over-inflated evaluation of their own worth" (The Daily Dot).Aptly named to imply a superior caste of digital daters, The League relies on a screening algorithm that promises to keep its community "well-balanced and high-quality," so perhaps the negative press was somewhat understandable.But beneath The League's veneer of exclusivity, there's a clever, problem-solving interface that seals it: The app's strength is its function, not its flash. Here, why you should have it on your radar: #1: The privacy thing.It's easy, too easy, to count the reasons why any woman who wants to "date intelligently," as their tagline goes, would love the app, which—while it rolls out today in San Francisco only—will spring up in major U. Bradford, a former Google employee who holds an MBA from Stanford, snagged on something when she suddenly became single in grad school: She wanted to join Tinder and Ok Cupid, but she didn't want everyone (her professors, her potential future employers, her ex boyfriend's friends) seeing her personal information and that she was "on the prowl." But how could she put herself out there without overexposing herself in the process?As a Heavy Hitter paying a month (standard use of The League is free), no one can see your profile unless you want them to.#2: The curation thing. Think about it: There are single people who are only on Hinge to look at the pictures, not to do anything, and married people messaging away on Tinder just for the thrill of flirting.Unlike most dating apps, you can't just join The League and immediately start pawing through the platform—which is, of course, what the press lunged at earlier this fall. Bradford doesn't want those game-players and ghost-like profiles cluttering her app, so she says that if users "aren't logging in, not responding to users, or people are messaging them and they're not messaging back, little things like that," they'll take action.
” If I had a dollar for the number of women who have said that to me, well, let’s just say I’d be writing this from Tahiti, not Los Angeles.
The online dating industry is a .1 billion business, with niche dating sites claiming more and more of that market share.